ROLE: SR. DESIGNER AT CHUKMEDIA
The sandwich shop of everyone’s early 2000s nostalgia is making a digital comeback. At chukmedia, my team created organic and paid social content across six platforms: Facebook, Instagram, Threads, X, Snapchat, and YouTube Shorts.
I collaborated with strategists and content creators to ideate and execute social-first campaigns, develop organic and paid content, and bring ideas to life through clean, compelling deck designs.
1,698 posts — 144.3 m impressions — 712.4 k engagements
ORGANIC STATS FROM OCT 25 - APRIL 26:
We made Subway feel less like a sandwich brand and more like a brand you actually wanted to follow. My team created social-first content rooted in internet culture, platform trends, and plenty of Subway personality. In other words: a lot of sandwiches, seen by a lot of people.
A Literal Fresh Take on
April Fool’s Day
My team and I explored roughly 10 creative directions for this April Fool’s Day concept, each playing with a different way to turn Subway’s sandwiches into something unexpected. The winning idea came from a simple social insight: people already joke about wanting Subway sandwiches to be dessert. We leaned into that conversation and imagined a completely fictional “SweetLong” menu, transforming familiar Subway ingredients into colorful, late-night dessert-inspired creations.
Once the client narrowed the concepts down to this direction, I took the lead on bringing it to life. I developed the visual concept, crafted the creative, and pushed the idea into a fully realized social execution that felt just believable enough to make people do a double take. The final post sparked exactly the kind of playful confusion and engagement we were aiming for: getting both the audience and other brands in the comments wondering if Subway had actually launched SweetLongs.
The people are yearning for someone to re-create a classic concept like Subway sandwiches into a fresh late-night, dessert-driven experience.
ROLE: SR. DESIGNER AT SASHA GROUP
Ole Smoky is a pioneer in craft spirits and Tennessee's first legal distillery. Working within a creative director-led team, I developed daily paid and organic social content and assisted in bringing the visual concept to life during their large-scale annual photo shoots, ensuring consistent brand expression across all digital touchpoints.
One organic post turns into a landing page and physical billboard…
When Ole Smoky Distillery partnered with Tennessee Vols® Football in 2024, I was tasked with crafting the visual announcement. I conceptualized a larger-than-life composite that captured the high-energy spirit of game day. The client immediately embraced the concept, leading us to scale the creative from a single announcement post into a dedicated web landing page and out-of-home billboard campaign across Gatlinburg, TN.
