DESIGNER / MOTION DESIGNER AT SASHA GROUP
When MAPCO partnered with the Nashville Predators, my team was tasked with bringing the partnership to life across the arena and beyond. We developed three creative directions, with mine ultimately selected by the client and brought to life across the campaign.
THE CONCEPT:
What fuels you? From pre-game pit stops and snacks to the energy of Section 303, the concept celebrated everything that fuels the game—from players and fans to the MAPCO stops that keep Nashville moving.
The campaign came to life through arena activations, a halftime game show, vendor experiences, paid media, and social content: all driving fans to fuel up with MAPCO.
> IRL BOOTH ACTIVATION:
Fans can stop by the MAPCO table and get a Scratch N Win ticket just for joining. Prizes include 5¢, 10¢, or 15¢ off per gallon on their next MAPCO purchase, turning a simple sign-up into a fun, game-inspired chance to win.
< HALF-TIME GAME:
MAPCO turns saving into a game with the Puck Stack Challenge. During the game break, two fans compete to see who can stack the tallest tower of hockey pucks in just 30 seconds, with the winner taking home a MAPCO gift card.
LED ANIMATIONS FOR ARENA:
I led the motion design and animation for the Nashville Predators’ arena screens. I translated the campaign’s visual identity into high-energy motion built to command attention in the arena environment, owning the animation from concept through final execution. It was another opportunity to push the creative beyond the page and make the campaign feel like it was actually in the building.
SENIOR DESIGNER AT SASHA GROUP
When Interstate Batteries set out to make “Outrageously Dependable” more than a product promise, I partnered with our Senior Art Director to build the campaign’s visual world from concept through execution.
We landed on Mr. Dependable—the ultimate wingman who shows up when you need him most. Think Ryan Reynolds meets the Old Spice Guy: charismatic, witty, knowledgeable, and just outrageous enough to make dependability memorable. I helped shape his personality, tone, and visual identity across both a paid actor and illustrated character, creating a recognizable face for Interstate’s “Outrageously Dependable” promise.
I partnered with our writers to translate campaign concepts and scripts into visual storyboards for client presentations, giving each idea a clear narrative before production.
Through key frames, character moments, and visual direction, I helped clients see the story come to life. The storyboard featured here was approved and ultimately produced as a live commercial, turning our presentation frames into the real thing.
SR. DESIGNER / MOTION DESIGNER AT SASHA GROUP
When Bojangles needed to drive traffic and sales at two new Texas locations, I helped turn a local ask into a scalable campaign system.
Working directly with the Creative Director, I developed a fresh, distinctly Texas look that maintained Bojangles’ brand equity, while re-creating the brand’s established motion language for a seamless fit within the larger ecosystem.
Alongside our content creators, I developed three sets of paid social ads designed to grab attention, promote the free trial, and get hungry Texans through the doors.
I transformed client-provided footage and imagery into two high-energy paid ads using motion design, dynamic layouts, and punchy typography built to stop the scroll.To extend their paid media value, I refreshed the copy and messaging to give each execution a second life without starting from scratch.